It is an irrefutable truth that there is no company, no business, whether in the physical or digital world, without sales. With this clear, this book intends to share with you more than twenty-six years of activity and commercial experience, in which I discovered what is the secret of selling: Where is the secret of selling in times of crisis? and what is the secret of motivation? This knowledge and learning experience allowed me to solve the problem of selling and motivate in times of crisis.Thats what The Secret of Selling and Motivation is about, a book that surely will be very useful to everyone. I can affirm that the secret of the sale works perfectly inregular times, in any country on this planet, and it has also been proven in times of crisis. After two experiences of my own, in two extreme scenarios: the economic and oil strike in Venezuela and now during the COVID-19 pandemic in Colombia and Peru, Ican assure you that selling is possible in any scenario.